ALEC

About the Project

ALEC was loving its new ADRENALINE-revamped logo with matching tagline, "Our Focus: You." Next in need of some serious design love were its product and service brochures.

ADRENALINE drew on a vibrant rainbow palette to create a color-coded, multi-brochure set with custom containment folder that brought ALEC's unique offerings to life in Technicolor.

About the Client

Chicago-based ALEC Credit Union serves employees of Abbott Laboratories and their families. It exists to help members achieve their goals and dreams with a wealth of financial products and benefits, plus uncommonly personal service. Their tagline says it best: "Our Focus: You."