BB&T

About the Project

BB&T is a well-known banking brand wanting a greater foothold in the Atlanta market. Lagging behind were its branch interiors, which needed a modern retail makeover fast—without sacrificing BB&T's hard-earned brand capital.

Using BB&T's flagship Atlanta branch at Atlantic Station as our testing grounds, ADRENALINE first updated BB&T's brand colors with fresher tones and added vibrant accent colors to further liven up the palette. Then we extended the new color system to a full-scale retail revamp, including wall panels, POP, merchandising, displays, and high-end fixtures. The result: Right on the money.

About the Client

BB&T Corporation is the nation's 10th largest financial holding company with $152.4 billion in assets and more than 1,500 branches in 11 states. Offering banking, lending, insurance, trust, and wealth management solutions, it has a reputation you can bank on as one of the safest, soundest financial institutions in America.