NewGround

About the Project

Not uncommonly, NewGround formed in pieces as numerous industry-related companies came into its fold. While each acquisition strengthened the firm, it also complicated brand communications, which struggled to build a consistent look and unified voice.

On the foundation of our "Breakthrough" positioning that branded each Core NewGround group as part of a greater whole, ADRENALINE set to work on a more cohesive collateral system. The result: a matte-silver, suede-finish containment folder housing a corporate brochure, six color-coded Core service brochures, letterhead, CD, and business card. Brand unity to build on.

About the Client

The parent company of ADRENALINE, NewGround is in the business of helping financial institutions grow. A leading international design and implementation firm for nearly a century, NewGround helps organizations build success through its Core service model integrating Brand, Consult, Design, Retail, Build, and Culture.