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Ashley Park

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ashley_park_env_1 ashley_park_env_2 ashley_park_env_3

About the Project

Once completed, Ashley Park was sure to be a dream destination for Southeast Atlanta shoppers and retailers alike. Unfortunately, its doors happened to open mid-recession—making filling retail space a nightmare.

Using bright, happy colors, ADRENALINE devised a "chameleon" signage system to double as: 1) An intentional branding campaign heralding Ashley Park lifestyle and luxury; and 2) "Cover" for the vacant storefronts until the economy picked up and retail spaces filled up. We had nothing to do with one, but a lot to do with the other.

collateral
Ashley Park Collateral

About the Client

Ashley Park, situated in Southeast Atlanta, is 900,000 square feet of lifestyle retailing, entertainment and dining. With an open-air concept featuring generous use of green space, boulevard parking and distinctive architecture, it offers a breath of fresh of air to conventional mall shoppers.