Aston Martin

About the Project

In the V8 Vantage, Aston Martin of Atlanta had a stunning new model to bring to the attention of luxury car enthusiasts. But cutting through the cacophony of automotive advertising demanded a shift in thinking.

ADRENALINE's approach: instead of shouting deals, let these beautiful machines sell themselves. Our head-turning print executions featured Spartan but sophisticated layouts, coolly cropped photography, and pithy copy – driving home the feel and thrill of V8 Vantage ownership.

About the Client

Aston Martin combines three supreme elements of a luxury sports car: Power, beauty and soul. For two decades plus, Aston Martin of Atlanta has combined three supreme qualities of a luxury sports car dealership: exquisite selection, superior service and a primo ownership experience.