Attic Loft

About the Project

Attic Loft hoped to soon be pulling in shoppers as the Next Big Name in home deco stores. But before that, the unlaunched brand was shopping ad agencies. ADRENALINE was glad to pitch in.

Positioning Attic Loft as the first Design-It-Yourself home store, au courant campaigns like "CLEVER HEADER" heralded home as the ultimate form of self-expression. So crafty was our work, ADRENALINE bested a number of big shops to take home a nice piece of the Attic Loft business.

About the Client

In 2004, Attic Loft existed as an enterprising vision for a new brand of chain home stores, emphasizing ultra-fashionable home décor at ultra-affordable prices. Sad to say, the company never reached full fruition—though not for lack of category-defying launch creative from ADRENALINE.