Attic Loft
About the Project
As a companion to our print campaigns, ADRENALINE crafted a clever spin on direct mail with our "Design FanAttic Wheel." Its two-fold purpose: to create brand awareness, and inspire consumers' inner designers with "Idea Cards" offering chic decorating tips on the cheap.
About the Client
In 2004, Attic Loft existed as an enterprising vision for a new brand of chain home stores, emphasizing ultra-fashionable home décor at ultra-affordable prices. Sad to say, the company never reached full fruition—though not for lack of category-defying launch creative from ADRENALINE.