Barron's Jewelry

About the Project

A local business, Barron's had to compete with the big-name chain jewelers for shoppers' attention. Newspaper ads and circulars got their name out, but weren't bringing enough high-carat customers in.

Suggesting the more targeted approach of direct mail, ADRENALINE custom designed an ultra sophisticated 3D mailer reminiscent of a jewelry box, with copy that shined on Barron's family-business appeal. Selectively sent to key neighborhoods in surrounding zip codes, the piece hit the right demo with the perfect message—delivering golden results.

About the Client

Barron's Fine Jewelry has been one of Atlanta's best known, family owned Atlanta jewelers for over three decades. Specialists in unique bridal, diamond jewelry, precious gemstones, and Swiss timepieces, Barron's has been named 'Best in Gwinnett' for six consecutive years from 2004-2009.