Buckhead Life Restaurants

About the Project

As part of Buckhead Life's national expansion, Chops Lobster Bar was opening its doors in Boca Raton, FLA. But while this elite eatery needs no introduction in Atlanta, it needed bigtime buzz to open big in its new market.

ADRENALINE got the word out with a teaser mailer targeted to newspapers, magazines, food critics, and scene makers pre-launch. The deluxe folded piece highlighted photography of the restaurant's stunning interior, and housed a gift card luring fresh clientele. Chops Lobster Bar opened to huge fanfare, and is now one of Boca Raton's top steakhouses. Well done.

About the Client

With an all-consuming devotion to both food and guest, Buckhead Life Restaurant Group operates 13 upscale and casual-dining restaurants in Atlanta and South Florida, including five-star Nava, Bluepointe, Buckhead Diner, Kyma, and Chops Lobster Bar.