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Clearstar Financial

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About the Project

Having rebranded Clearstar Financial CU with a new name, fresh logo, and revamped collateral, ADRENALINE was just getting warmed up. Our next task: bringing the brand to life inside the insitution's branches.

Unversed in the financial retail revolution, Clearstar's branches were neutral, unbranded spaces that failed to cash in on selling opportunities. We changed all that with a bright-colored, sophisticatedly modern graphics system extended to floor-to-ceiling panels, hanging posters, POP and merchandising displays, and kiosks. The resulting 360-degree retail environment transformed branch interiors from blah to wow. Next?

collateral
Clearstar Financial Collateral
direct_mail
Clearstar Financial Direct_mail
identity
Clearstar Financial Identity

About the Client

Originally the Reno Teacher's Federal Credit Union, Clearstar Financial CU today serves a far broader base of 20,000-plus members across thirteen Northern Nevada counties.