Eclipse Shutters

About the Project

Eclipse Shutters are American-made through and through. Unfortunately, no one really knew it. And in an industry packed with foreign manufactured look-a-likes, the brand was overlooking a genuine differentiator to set itself apart.

ADRENALINE didn't. Appealing to consumers' sense of national pride, our "As American As" campaign branded Eclipse's Made in the USA shutters alongside apple pie, baseball, Rock-n-Roll, and other American icons. Once the States saw Eclipse in a new light, we successfully extended the campaign for the Canuck market with "As Canadian As." Not bad, eh?

About the Client

The number-one selling shutter in North America, Eclipse Shutters partners with a worldwide network of fabricators to manufacture custom-designed, locally made shutters featuring topnotch craftsmanship, a 25-year warranty, and the speediest delivery in the industry.