Give Me 5

About the Project

In a sea of charity benefits, Give Me 5 stands out as a one-of-a-kind culinary concept. But when fundraising season hits, flooding mailboxes with glitzy dinner party invites, raising your cause to the surface takes some doing—especially on a "non-profit" budget.

To get it the attention Give Me 5 deserves, ADRENALINE beautifully extended our collateral creative to a head-turning direct mailer. With bright, organic colors and custom illustrations, the piece took on a light, cheerful air in contrast to the overly somber and formal linen invites out there. Plus, using standard design sizes and dimensions kept costs down. And yes, Give Me 5 gave us five.

About the Client

A non-profit near and dear to ADRENALINE's heart is national hunger-relief organization Share Our Strength. To raise awareness and proceeds for S.O.S, each year Give Me 5 pairs five acclaimed chefs with five sommeliers to cook up a night of culinary bliss for a select group of Atlantans.