Grow Financial FCU

About the Project

Grow Financial FCU's personal banking was thriving. But its business banking needed a boost. The CU's biggest fear: dropping good money on a mailer that got trashed before reaching decision-makers' desks.

ADRENALINE knew that to hit paydirt, Grow's progressive image and homegrown appeal had to come through in a direct mail concept just as innovative. Our eureka moment: why not mail out something that...grows? Small business leaders everywhere received a uniquely shaped and sized kit containing index cards featuring Grow Your Business tips, plus dirt and seeds (for success). Brand awareness fertilized, and new accounts shot up.

About the Client

Formerly MacDill Federal Credit Union, Grow Financial helps people grow their dreams, futures, security, and legacy. Known as the preeminent financial services provider in the greater Tampa area, it has nearly 190,000 members and 1.9 billion in assets—and growing.