Hertz
About the Project
Key to developing Hertz's Thanksgiving and Christmas seasonal direct mail campaign was a back-to-basic, less-is-more creative strategy. First, craft strong headlines with clever secondary copy. Second, allow for lots of white space. Third, prominently feature the world's number one rental car company's vast line up of automobiles from which to choose. The mailer resulted in happy Hertz customers driving away in the Holiday spirit while the competition suffered yet another bump in the road.
About the Client
Hertz Corporation is the world's largest general-use car rental brand, operating from approximately 8,000 locations in 147 countries around the globe. Pretty much making it the Cadillac of rental car companies.