Maserati

About the Project

Maserati of Atlanta doesn't sell cars. It sells lifestyle and luxury. So when the dealer came to ADRENALINE for a breakthrough ad campaign, we knew what road to take.

Using the GranTurismo and Quattroporte as our sexy models, we coupled photography of Atlanta landmarks like the Swan House and Hawks Ridge golf course with attention-grabbing copy to create print that broke the boring car-ad mold. We moved consumers. The client moved inventory. "Fast."

About the Client

Since 1914, Maserati has been building some of the world's greatest performance racecars and touring sedans. Since 1992, Maserati of Atlanta has been the Southeast's premier destination for these automotive masterworks with a sprawling 30,000 square-foot complex showcasing modern and classic Maserati, Aston Martin and Ferrari brands.