Maserati

About the Project

Maserti of Atlanta was enjoying great returns from its new-model-year ad campaign, created and launched by ADRENALINE. Up to speed on the fact that marketing requires a multimedia mix for full effect, the dealer requested a direct mail execution to further drive awareness and sales.

Our cost-effective solution was a simple extension of our ad creative that placed majestic Maseratis against backdrops of the dealership and other Atlanta landmarks of affluence. Crisp copy and strong calls to action gave the piece powerful purpose and impact—helping it cruise way past the hoped-for response and results.

About the Client

Since 1914, Maserati has been building some of the world's greatest performance racecars and touring sedans. Since 1992, Maserati of Atlanta has been the Southeast's premier destination for these automotive masterworks with a sprawling 30,000 square-foot complex showcasing modern and classic Maserati, Aston Martin and Ferrari brands.