One Midtown Kitchen

About the Project

The problem with being a trendy, urban restaurant in Midtown Atlanta is that you're far from the only trendy, urban restaurant on the block. This realization had newly launched ONE. Midtown Kitchen booking reservations at ADRENALINE.

We had only to look to our client's name to inspire the clutter-busting "ONE. In A Million" campaign. Where we could have shown artsy food on designer plates, we instead chose artful nature photography and subtle symbolism to portray ONE. as the real standout on the restaurant scene. Foodies flocked.

About the Client

From a renovated urban warehouse in one of Atlanta's chicest hotspots, ONE. midtown kitchen cooks up American cuisine blending fresh seasonal ingredients with gourmet flair. Since opening in 2002, ONE. has led a restaurant resurgence in the Midtown district and elevated Atlanta's culinary scene to national recognition.