Velocity Sports

About the Project

Velocity Sports Performance is the go-to name for training semi-professional and youth athletes. But seen as too hardcore, it wasn't a place "average adults" considered working out. To change that perception, Velocity was out to break into the fitness category.

ADRENALINE took the fitness clubs head-on. Brashly comparing traditional gym equipment to Velocity's natural-movement, machine-free programs, our "THIS IS NOT" campaign established Velocity as a real fitness player for real people - citing the truism that "No imitation ever beat the real thing."

About the Client

One of the largest providers of sports performance training in the U.S., Velocity Sports Performance empowers athletes of all sports, ages and skill levels to train like the pros through world-class, individually structured conditioning programs to improve speed, strength, mobility, and energy.