Xceed Financial Credit Union

About the Project

With a new visual identity to show off, and energized brand spirit to share with its members, Xceed Financial needed to totally redo its outdated, messily organized brochures.

Incorporating Xceed's new logo mark and contemporary lifestyle imagery, ADRENALINE created a fresh collateral system with brochures color-coordinated by financial offering, and staggered within a beautiful containment folder so all titles show together. The folder also features an artful die-cut of the logo, plus an overlapping fold to keep all the inside info ordered and secure. Re-do, done to perfection.

About the Client

Based in El Segundo, CA, Xceed Financial CU is the workplace credit union for copier giant Xerox Corporation and an ever-expanding field of businesses nationwide. With a passion for helping its 80,000-plus members realize their goals and dreams, Xceed multiplies financial wellbeing in a way no other credit union can replicate.