ALEC

Case Study

ALEC was loving its new ADRENALINE-revamped logo with matching tagline, "Our Focus: You." Next in need of some serious design love were its product and service brochures.

ADRENALINE drew on a vibrant rainbow palette to create a color-coded, multi-brochure set with custom containment folder that brought ALEC's unique offerings to life in Technicolor.

Taking it an additional step farther, ADRENALINE developed an internal, two day, all-employee Brand Launch event that included personally delivering the uniquely designed Employee Handbook to all. This "Brand Bible" deftly covered FAQs, anticipating what members might ask, distilled in simple terms why Our Focus: You is a brand promise worth taking to the streets, and included Brand Standards to ensure consistent execution across all marketing touchpoints that employees and members alike will soon encounter.