BB&T

Case Study

BB&T is a well-known banking brand wanting a greater foothold in the Atlanta market. Lagging behind were its branch interiors, which needed a modern retail makeover fast—without sacrificing BB&T's hard-won brand capital.

Using BB&T's flagship Atlanta branch at Atlantic Station as our testing grounds, ADRENALINE first updated BB&T's brand colors with fresher tones and added vibrant accent colors to further liven up the palette. Then we extended the new color system to a full-scale retail revamp, including wall panels, Points-of-Experience, merchandising displays, and high-end fixtures. The result: Right on the money.