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Bank Of Commerce

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Case Study

A bank in transition, ADRENALINE partnered with this west coast institution to help it re-focus. The breakthrough idea came with the positioning "Bank of Choice". Choice Locations. Choice Products. Choice Services. Ah, Choice is a beautiful thing.

Once the Big Idea was nailed, we followed with a brand identity redesign, new collateral across the board, a stunning stationery system, two direct mail campaigns, a complete website overhaul, and in-branch graphics, merchandising and interiors that had existing customers smiling — and potential customers agreeing that now the Choice was easy.