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Clearstar Financial CU

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Case Study

Having rebranded Clearstar Financial CU with a new name, fresh logo, and revamped collateral, ADRENALINE was just getting warmed up. Our next task: bringing the brand to life inside the institution's branches.

Unversed in the financial retail revolution, Clearstar's branches were neutral, unbranded spaces that failed to cash in on selling opportunities. We changed all that with a bright-colored, sophisticatedly modern graphics system extended to floor-to-ceiling panels, hanging posters, Points-of-Experience and merchandising displays, and kiosks. The resulting 360-degree retail environment transformed branch interiors from blah to wow. Next?