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Hanover Community Bank

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Case Study

Long Island, NY-based Hanover Community Bank started with a simple premise: deliver unparalleled personalized customer service unlike any other financial institution — or successful retailer. Think Nordstrom. Brooks Brothers. Or Apple.

Inspired by the challenge, ADRENALINE created a "signature" logo mark that personalizes the brand, works beautifully with stylish photography, and extends to blue hues and a rich secondary color palette. Web site design, product and service literature, outdoor bill billboards, and direct mail all extended the brand launch further into Hanover's primary targeted communities. Further engaging customers by the stellar in-branch design and welcoming interiors, Hanover Community Bank has achieved its Year One goal: get customers buzzing and busy banking, while forcing competitors to stop and ask, "Who are these guys?"